Electra is a fictional electronic music channels brand.

Inspired by pixels - both for rhythm and for visual proportion - the pixel was a starting point for creating this project and developing it's electronic aesthetic. But as a starting point, or inspiration, the goal was not to create pixel art but to design a language which takes it's power from the pixels but is different enough to make it interesting.

This set of logos contain the main logo (in Hebrew - "אלקטרה"), the channel's number, and a set of 3 icons for each sub-channel, each one is for a different music genres.

The project has developed into a generative concept, in which icons for music genres are generated automatically, in harmony between the abstract visualization of the icon to the rhythm of the music. A total of 253 different icons were generated.